In 1939, Winston Churchill famously said of Russia: "it is a riddle, wrapped in a mystery, inside an enigma." In 2011, upon setting foot in Moscow for the first time, I offer up the following unsolicited addendum: "Russia is a fever dream, swaddled in history, nursing a hangover..."
Wednesday, April 20, 2011
Leo Burnett / Moscow
After a long winding walk of several hours, we found our way to Leo Burnett Moscow. The office is beautiful. It is a wonderful thing to see a business ethos you believe in articulated in different ways around the world, while still retaining a certain recognizable core essence. Having spent the bulk of my career in the unimaginative grid-like cubicles of Leo Burnett Chicago's 1970's-era skyscraper, it's always hugely refreshing to see what our agencies look like abroad, with their smaller staffs and more memorable buildings. The layouts and designs of the work space are usually fluid and collaborative, a far cry from the rigidity of the cubicles in Chicago, and I always come away inspired, wondering about how much more work gets done in better environments. We are all shaped by the space we occupy, and there's always more ergonomic, more inspired spaces well worth exploring. Leo Burnett Moscow is beautiful. I wish I worked there.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment